Best U S car sales in 2 years expected
Post on: 2011-11-02 By: admin
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Oct. 31, 2011, 1:46 p.m. EDT
Best U.S. car sales in 2 years expected
Chrysler seen as October’s top winner; ‘mini-bubble’ cited by analysts
By Shawn Langlois, MarketWatch
SAN FRANCISCO (MarketWatch) — The car industry, riding higher incentives and signs of a healthier economy, is expected to report its best sales month since the cash-for-clunkers spree more than two years ago.
Edmunds.com forecast a seasonally adjusted annual rate of sales, a closely watched measure referred to as SAAR by industry analysts, of 13.4 million vehicles, up from 12.2 million, a year ago. But the car-buying research website warned of a potential “mini-bubble” for the group.
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“October’s sales numbers are certainly a bright spot in a sluggish economy, but it would be a mistake to believe that this momentum is the ‘new normal,’” analyst Jessica Caldwell said. “Unless early holiday incentives inspire droves of buyers in November, we don’t expect the SAAR to remain quite that high next month.”
If the results match expectations for October, it would mark the fifth straight month of year-over-year sales gains, with a 33% jump from Chrysler leading the way, according to TrueCar.com. Reports come out on Tuesday.
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is on track to report the second-best improvement, up almost 19% while General Motors Co.
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are seen coming in with single-digit gains.
Chrysler Group assembly workers lower the frame onto the chassis for Jeeps, Grand Cherokees and Dodge Durangos.
“Consumers are no longer dragging their feet on new vehicle purchases as they feel the economy is moving in the right direction, ” TrueCar.com analyst Jesse Toprak said.
Sales promotions helped boost the results. The industry average incentive spending is expected to reach $2,669 per vehicle in October 2011, TrueCar.com forecast. That represents a jump of 4.6% from a year ago.
Chrysler spent the most on promotions per vehicle but managed to reduce the amount from a year ago. At the same time, every other car maker, aside from Hyundai, spent more than they did in October 2010.
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and Toyota Motor Corp.
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seem to have mostly gotten a handle on their inventory woes, but October sales are still expected to have fallen 3% and 7%, respectively.
Both, however, are seen taking back market share from last month.
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Nissan Motor Co. Ltd. ADS
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Honda Motor Co. Ltd. ADS
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Shawn Langlois is a reporter for MarketWatch in San Francisco.
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2:02pHigh-yield corporate bond index rises 5.99% in Oct
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